Service — 04
Web & Funnel Design
Websites built to convert, not just to look good.
Overview
Web and funnel design is building the destination your marketing sends people to — a site engineered to turn visitors into buyers.
ScaleviX designs and develops Shopify stores, WordPress sites, custom builds and landing pages with conversion rate optimisation built in from day one. This is the single most common problem we inherit: brands paying for traffic that lands on a site which was never built to sell.
What We Do
Every kind of build, one standard: it has to convert.
▸Shopify store design &
development
▸WordPress website development
▸Custom website development
▸E-commerce development &
migration
▸Landing page design for campaigns
▸Conversion rate optimisation
(CRO)
▸Mobile-first responsive design
▸Speed & Core Web Vitals
optimisation
Why It Matters
You can’t out-spend a website that doesn’t convert.
Traffic is the expensive part. If the store loses people at the product page or checkout, every increase in ad spend just increases the leak — which is why our biggest wins almost always start with a rebuild.
Fixing conversion is compounding leverage: the same traffic, the same budget, materially more revenue. It also lowers your cost per acquisition permanently, not just for one campaign.
Who It’s For
▸Brands whose sales are stuck despite
decent traffic
▸Businesses on WordPress wanting to move
to Shopify
▸Startups launching their first
store
▸E-commerce brands with high traffic but
low conversion
▸Anyone running ads to a page that
wasn’t built for them
▸Businesses needing a fast, modern,
mobile-first site
Our Process
Five steps, zero compromise.
1Audit & planWe map the
current funnel, find where visitors drop off, and set the conversion targets.
2Structure & UXPage
architecture, navigation and flow designed around how your buyers actually shop.
3Design & buildCustom
design and development — Shopify, WordPress or fully bespoke.
4CRO passCopy, layout, product
pages, trust signals and checkout optimised before launch.
5Launch & iterateGo live,
then keep testing — conversion work is never a one-off.
Live Websites We’ve Built
Real, live, revenue-generating stores — not mockups.
Shopify, WordPress and custom builds currently live for clients across Pakistan and the UK. Open any of them.
Live
Riffat Essential
A brand-led beauty store with clean product presentation and simple navigation.
Visit Website ↗
Live
Flights Deal
A fast, lead-focused travel site built to turn searches into booking enquiries.
Visit Website ↗
Live
Interior Xpert
A project-led site showcasing fit-outs, interiors and construction work with impact.
Visit Website ↗Live previews load the real site where embedding is allowed; others show a branded cover. Tap any card to open the full site.
Live Store Sales
The stores don’t just look good — they sell.
Real Shopify analytics from stores we built and run — in Pakistan and the UK. Product names are blurred for client privacy; the sales figures are exactly as reported.
PKR 366Ksales · 72 orders
· Rs 4,722 AOVShopify · PK
£39.8Ksales · 1,080 orders
· £36.53 AOVShopify · UK
What’s Included
Shopify, WordPress, custom — plus the CRO that makes it pay.
This service covers Shopify store development, WordPress development, custom website and e-commerce development, and landing page design — all with conversion rate optimisation as part of the build, not an upsell.
We also handle platform migrations, including WordPress to Shopify. And because we run the ads too, the site is built around the traffic it will actually receive. See also Performance Marketing.
Selected Result
7xSales After Rebuild
A supplement brand’s store wasn’t built to convert. We rebuilt it with full CRO, re-optimised the ad account, and sales scaled 7x within two weeks. A fashion label on the same approach reached 10x.
FAQs
Web & Funnel Design, answered.
Shopify or WordPress — which should I choose?
For product-based e-commerce, Shopify is usually faster to launch and easier to run. WordPress suits content-heavy sites or highly custom requirements. We’ll recommend based on your catalogue, budget and team.
Can you migrate my existing site?
Yes. We handle migrations including WordPress to Shopify, preserving your content, products and SEO wherever possible.
What is conversion rate optimisation (CRO)?
CRO is improving the percentage of visitors who buy — through layout, copy, page speed, product presentation, trust signals and checkout flow. It’s built into every site we make.
How long does a website take?
A focused store rebuild typically takes 2–4 weeks. Larger custom builds take longer — we’ll give you a timeline with the proposal.
Do you handle hosting and maintenance?
We’ll set up hosting and hand over full ownership. Ongoing maintenance can be arranged if you’d like us to manage it.
Related Services
Related Case Studies
Explore every project on our insights & case studies.
Ready to Scale?
Let’s talk Web & Funnel Design.
Tell us about your brand and we’ll map out the fastest path to results — no pressure, no obligation.