Service — 06
Paid Ads Management
Meta and Google, run like the money is ours.
Overview
Paid ads management is the hands-on running of your Meta and Google advertising — structure, creative, testing and daily optimisation against a revenue target.
ScaleviX manages Facebook, Instagram and Google Ads accounts for brands in Pakistan and the UK. Every account is built full-funnel and judged on return, not impressions. Our results range from a 7x sales lift for a supplement brand to qualified leads at £0.33 each for a UK travel business.
What We Do
Full-funnel account management, end to end.
▸Meta Ads — Facebook & Instagram
▸Google Ads — Search & Shopping
▸Performance Max campaigns
▸TikTok Ads management
▸Campaign structure & account builds
▸Audience research & targeting
▸Creative testing & iteration
▸Conversion tracking & attribution setup
▸Daily optimisation & budget scaling
▸Weekly revenue-first reporting
Why It Matters
Two accounts with the same budget can perform ten times apart.
The difference is rarely the budget. It’s account structure, tracking accuracy, creative volume and the discipline to kill what isn’t working quickly — the parts most accounts quietly get wrong.
We build accounts to be measured properly first, then scale what proves profitable. That’s how spend increases become revenue increases rather than just bigger invoices.
Who It’s For
▸Brands already spending but unsure what’s working
▸Businesses whose ROAS has dropped or plateaued
▸E-commerce brands ready to scale spend profitably
▸Local & service businesses needing qualified leads
▸Startups launching their first paid campaigns
▸UK brands wanting cost-efficient lead generation
Our Process
Five steps, zero compromise.
1Account auditWe review structure, tracking, creative and spend history to find what’s leaking.
2Tracking foundationsPixel, conversions API and attribution configured so every sale is measured correctly.
3Account buildFull-funnel campaign structure — prospecting, retargeting and retention, built to scale.
4Creative testingSystematic testing of hooks, formats and angles to find the winners fast.
5Optimise & scaleDaily management, budget scaling on proven performers, and weekly reporting on ROAS, CPA and leads.
Ad Account Results
Leads and sales at costs that make ads profitable.
Straight from Meta Ads Manager and Shopify — the cost-per-result we hold across international lead-gen and Pakistan e-commerce accounts, and the store revenue it drives. Campaign and product names blurred for client privacy.
$0.75cost per lead · 135 leadsIntl
$2.66cost per lead · 207 leadsIntl
445form leads · $3.18 eachIntl
958purchases · Rs 424 eachE-com · PK
PKR 366Kstore sales · 72 ordersShopify · PK
£39.8Kstore sales · 1,080 ordersShopify · UK
What’s Included
Meta, Google and TikTok — managed as one system.
This service covers Meta Ads, Google Ads (Search, Shopping and Performance Max), TikTok Ads and full PPC campaign management, including tracking setup and creative testing.
Ad accounts perform best when the landing experience matches the ad, so we work alongside our Web & Funnel Design and Creative Production teams rather than optimising in isolation.
Selected Result
£0.33Cost Per Lead
For a UK travel business we built full-funnel Meta lead-gen campaigns that produced qualified enquiries at as low as £0.33 per lead, with 246K reach. The client stayed on long-term.
FAQs
Paid Ads Management, answered.
What’s the minimum ad budget?
We recommend a minimum of PKR 60,000 (~$150) per month in ad spend, separate from our management fee, so campaigns gather enough data to optimise.
Is ad spend included in your fee?
No. Ad spend is separate and either paid by you directly to the platform or invoiced separately, as agreed. Our fee covers management.
Do you work on Meta and Google, or just one?
Both — plus TikTok. We recommend the mix based on where your buyers actually are, not on what’s easiest to run.
Who owns the ad account?
You do. We work inside your account wherever possible, so you keep the data and history if we ever part ways.
Do you require long-term contracts?
No. Engagements are month-to-month with 30 days’ notice. We keep clients through results, not contracts.
Related Case Studies
Explore every project on our insights & case studies.
Ready to Scale?
Let’s talk Paid Ads Management.
Tell us about your brand and we’ll map out the fastest path to results — no pressure, no obligation.