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Women's Fashion · Lawn · Pakistan

Plum Store

Case study · Women's Fashion · Pakistan

When a women's fashion brand like Plum Store came to ScaleviX, the brief was familiar: turn real work into marketing that actually moves the numbers. A premium lawn label with a poorly-built store, stuck sales and no path to scale.

We started with web and funnel design, then layered in social media growth and brand strategy — briefed against the same goal, so nothing was made in isolation and every rupee of spend traced back to a result.

The outcome speaks for itself. We rebuilt the store for conversion and scaled it inside two weeks — then kept the account stable long-term. Exact figures are confidential; the client remains a long-term partner. You can see more of these wins on our case studies page.

For any women's fashion business in Pakistan, the lesson from Plum Store is simple: creative built for the campaign it runs in — backed by web and funnel design and measured against revenue — is what separates an account that ticks over from one that scales.

Stuck sales, scaled in two weeks — and retained ever since.
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