The challenge
When a home appliances brand like ToMe — Haier Pakistan came to ScaleviX, the brief was familiar: turn real work into marketing that actually moves the numbers. A Haier appliance store doing plain, strategy-less posting with no real brand presence.
What we did for ToMe — Haier Pakistan
We started with social media growth, then layered in brand strategy and paid ads management — briefed against the same goal, so nothing was made in isolation and every rupee of spend traced back to a result.
- Full branding + strategy
- Engagement & follower growth
- Performance marketing
- Influencer & content creation
- Custom mascot design
The result
The outcome speaks for itself. We rebuilt the brand identity (including a custom mascot), grew engagement and followers, and ran performance campaigns over 3 months — landing maximum conversions and proper brand awareness. You can see more of these wins on our case studies page.
Key takeaway
For any home appliances business in Pakistan, the lesson from ToMe — Haier Pakistan is simple: creative built for the campaign it runs in — backed by social media growth and measured against revenue — is what separates an account that ticks over from one that scales.
Smart living, made simple — and finally, memorable.